Frohnen GTM – Fractional Marketing, GTM & Category Strategy
Dan Frohnen helps B2B SaaS and vertical software companies build category leadership through integrated go-to-market systems.
Services
- Fractional GTM & Category Strategy – Ongoing strategic partnership to design and refine go-to-market approach. Includes category positioning, GTM architecture, narrative frameworks, and marketing-sales alignment.
- Interim Head of Marketing / CMO – Embedded marketing leadership for companies needing experienced GTM leadership without a full-time hire.
About Dan Frohnen
GTM and marketing leader with 15+ years experience helping B2B SaaS companies build category leadership. Former marketing leader at Apttus (Conga), Sendoso, Skedulo, Northspyre, UpKeep, Redlist, Alfred, ChangeEngine, and LoadIt.
Specializes in go-to-market strategy, positioning, and demand systems across US, Canada, EMEA, and ANZ markets.
How I Work
Category leadership is a structural advantage, not a marketing tactic. My approach integrates strategy across product, narrative, brand, and demand to create compounding growth systems.
- Category & Positioning – Define where you play and why you win
- Narrative Architecture – Build a story that resonates with buyers
- Brand as Signal – Design identity to reinforce strategic positioning
- Demand as System – Build channels that compound over time
Contact
Book a 30-minute intro call: Schedule a Time
Email: danfrohnen@gmail.com
LinkedIn: linkedin.com/in/danielfrohnen