Question 1

What companies has Dan Frohnen worked with?

Accepted Answer

Dan has led go-to-market at Apttus (now Conga), Sendoso, Skedulo, Northspyre, and UpKeep. Current advisory and fractional engagements with Redlist and LoadIt. The work spans CMMS and EAM, asset management, AI-first ops platforms, and adjacent operational software.

Question 2

What industries does Dan Frohnen specialize in?

Accepted Answer

Dan works primarily with PE and VC-backed B2B SaaS companies powering operations, maintenance, field service, asset management, inventory, logistics, and industrial reliability. The companies building software for the industries that keep the world running.

Question 3

Where is FrohnenGTM based?

Accepted Answer

FrohnenGTM is based in the San Francisco Bay Area, California. Dan works with companies across the US, Canada, EMEA, and ANZ. Most engagements are remote-first with periodic in-person workshops as needed.

Question 4

What is Dan Frohnen's approach to marketing leadership?

Accepted Answer

Dan's approach centers on structural clarity before scaling tactics. He works with leadership teams to align product direction, category narrative, brand, and demand into an integrated system. The goal is to build the structure and operating rhythms your team can run independently.

Question 5

Does Dan Frohnen work with early-stage startups?

Accepted Answer

Yes. Dan works with companies from Seed through Series D, as well as PE-backed organizations. For early-stage companies, engagements focus on building GTM from scratch. For later-stage, the focus is realigning systems that have drifted. The engagement model is tailored to the company's stage.